Novant Health, a US healthcare provider, is warning patients of a potential data breach resulting from an incorrect configuration of an online tracking tool from the company behind Facebook.
The code was for Meta Pixel, a digital tracking tool that can be used by organizations to help them gauge the success of Facebook marketing campaigns.
However, the tracking pixel in question was “configured incorrectly and may have allowed certain private information to be transmitted to Meta” from the Novant Health website and patient portal, the company said.
